College Wear: College Apparel and University Sportswear




Most of us want to look good when we're studying at college or university. Yes, we might not have as much money as the rest of the adult population, but that doesn't mean we want to walk around looking like we've been dressed by either our mom or the thrift store. Yes, we might be young, but that doesn't mean we don't have a mature sense of what works fashion-wise. So, let's review a few simple principles to guide students to college fashion success...


College Apparel

Yes, is first and foremost a licensed college apparel store, and everyone likes wearing the latest gear with the logos and colors of their university or college. After all, college apparel is a positive 'tribal affiliation' that makes those T-shirts and sweatshirts a pleasure to wear; not only do those styles look good but they are generally designed for comfort, too.

Of course, if you're a member of a fraternity or sorority organization, it's always great to represent the house with some greek logo gear, too!


Preppy and Designer

The preppy look is inextricably linked to colleges and university; in a sense it recalls the days when all students had to dress smart for school. The trouble with the preppy look is that it can be rather expensive. But there are a couple of ways of getting around this.

First, you can mix and match different designer items and luxury outfits from places like and combine those high-quality styles with other 'value' stuff you find; the higher-quality bits will shed their sheen over the whole outfit!

Secondly you can find second-hand preppy clothes pretty cheaply at resale shops around town on campus. The good thing is, the 'preppy look' doesn't change too much over time so older items will still look fine.


Repurposing, Making Do and Mend

Repurposing fashion, or refashioning, means taking an old item and giving it a new lease of life. This can be done through adding or taking away stuff. For instance, adding can be done by sewing pearls, beads and buttons on a old jacket or taking it in here or there, or adding pleats and lace. You could remove the legs of an old pair of jeans to make jean shorts among other ideas. Also, if you've got a something that develops a hole, a subtle piece of mending will save you a few extra precious bucks.



Look for apparel inspiration on the TV, movies, magazines -- and most importantly the street and campus itself! Often the most distinctively dressed people are walking among us rather than on the pages of a glossy magazine!